After creating the C1 brochure we had to apply the new brochure style to all the other vehicles in the range. This included creating illustrations to emphasise the products individual personality. We also needed to consider how the brochure would work in the interactive format.
This brochure design really allowed us to push the quirky feel of the Citroën brand. Using bright colours and fun imagery. Applying this style and design to all the brochures in the range. Keeping them different and fun while thinking of unique ways to highlight individual products features was a challenge.