Citroen C1 Brochure

The Citroën C1 was the first of the range we were briefed with re-designing. I was involved in everything on this project from initial meetings and decisions about format and how to split content right through to artwork for print.

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We decided to split the brochures into two elements, the “Emotional” and the “Rational” elements. The Emotional part would be perfect bound and use spot varnish throughout. The rational part was to be stitched and produced as a print on demand as it was regularly updated.

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Each of the brochures features image and illustrations working together to enforce a concept or feature related to the product. This brochure set the way for the rest of the C-Range brochures and was so well received that it was offered to other markets around the world.

Citroen C-Range Brochures

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