The Citroën C1 was the first of the range we were briefed with re-designing. I was involved in everything on this project from initial meetings and decisions about format and how to split content right through to artwork for print.
We decided to split the brochures into two elements, the “Emotional” and the “Rational” elements. The Emotional part would be perfect bound and use spot varnish throughout. The rational part was to be stitched and produced as a print on demand as it was regularly updated.