My brief from the client was to create a game to showcase all the different personalisation options for this new product while challenging players to match a pre-decided design. The idea of the game was that you personalise the colours and wheels on the car and see who get closest to the pre-selected option. The winner is the person who gets closest.
This was originally used at the fleet launch. It was so well received that the national events team decided to use it at their launch events all over the UK. It was really well received and gathered a lot of data. Try it here > Play the Game