Craig Elve
UX/UI Design Lead | London
A Lead UX/UI & Product Designer, with 17 years of creative industry experience across a wide range of sectors.
Lions Intelligence
Lions AI Tool
Unified workspace bridging creative platforms with AI-powered intelligence for the advertising industry.
Product design for a unified creative intelligence platform. Designed end-to-end UX flows, component library, and data visualisation systems.
AI Products
Product Design
UX Strategy
Clarks
Global E-commerce
Comprehensive design system with 200+ components powering global e-commerce experience.
Led design system creation, interaction design, and motion principles for Clarks' global digital platform spanning multiple markets and touchpoints.
Design System
E-commerce
Motion Design
SIRO Hotels
Hotel App
Fitness and recovery mobile app with intuitive UX delivering seamless guest experiences.
End-to-end UX strategy and UI design for a premium fitness hotel brand. Created booking flows, in-stay experiences, and recovery tracking features.
Mobile App
UX Strategy
Hospitality
United Nations
COP28 App
Attendee engagement platform for the world's largest climate conference.
Designed comprehensive event app with wayfinding, agenda management, networking features, and real-time updates for 70,000+ attendees.
Event App
Design System
Sustainability
General Electric
GE Vernova
Interactive website experience showcasing energy transformation.
Designed scalable, animation-rich website with interactive data visualisations and storytelling modules for GE's sustainability brand.
Web Design
Animation
Sustainability
Experience
I love solving design challenges, making the complex simple and intuitive. Creating seamless, user-friendly experiences. I’m also a bit of an AI geek!
A Lead UX/UI & Product Designer, with 17 years of industry experience, I have worked across diverse sectors, including automotive, retail (e-commerce), hospitality, beauty, real estate and AI tech to name just a few. My approach centres on simplicity and I try to apply as much common sense to the solution as possible, I take pride in seeing projects through from conception to delivery. Whether joining mid-project or leading from the start, I bring a wealth of knowledge in mapping flows, wire framing, user testing, creating complex design systems and documentation, and developing animation guides I believe setting up files in the most organised way possible is key. Throughout my career, I have honed my skills through roles at various creative agencies, and working directly with numerous clients. I am committed to my craft and get immense satisfaction from delivering user-focused, creative solutions.