Craig Elve

UX/UI Design Lead | London & Hertfordshire

A Lead UX/UI & Product Designer, with 17 years of creative industry experience across a wide range of sectors.
hello@craigelve.co.uk LinkedIn Full Portfolio

Lions Intelligence

Lions AI Tool

Lead product designer
Unified workspace bridging creative platforms with AI-powered intelligence for the advertising industry.

Product design for a unified creative intelligence platform. Designed end-to-end UX flows, component library, and data visualisation systems.

AI Products Product Design UX Strategy

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Clarks

Global E-commerce

Lead product designer
UX/UI end to end including a comprehensive design system with 200+ components powering global e-commerce experience.

Led design system creation, interaction design, and motion principles for Clarks' global digital platform spanning multiple markets and touchpoints.

Design System E-commerce Motion Design

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SIRO Hotels

Fitness & Wellbeing hotel App

Lead product designer
Fitness and recovery mobile app with intuitive UX delivering seamless guest experiences.

End-to-end UX strategy and UI design for a premium fitness hotel brand. Created booking flows, in-stay experiences, and recovery tracking features.

Mobile App UX Strategy Hospitality

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United Nations

COP28 App

Lead UI & system designer
Attendee engagement platform for the world's largest climate conference.

Designed comprehensive event app with wayfinding, agenda management, networking features, and real-time updates for 70,000+ attendees.

Event App Design System Sustainability

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General Electric

GE Vernova

Lead product designer
Interactive website experience showcasing energy transformation.

Designed scalable, animation-rich website with interactive data visualisations and storytelling modules for GE's sustainability brand.

Web Design Animation Sustainability

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Experience

Designing products used by UN delegates, Clarks customers, and GE engineers. I don’t just make things pretty, I make the complicated simple so that people actually use them.

A Lead UX/UI & Product Designer, with 17 years of industry experience, I have worked across diverse sectors, including automotive, retail (e-commerce), hospitality, beauty, real estate and AI tech to name just a few. My approach centres on simplicity and I try to apply as much common sense to the solution as possible, I take pride in seeing projects through from conception to delivery. Whether joining mid-project or leading from the start, I bring a wealth of knowledge in mapping flows, wire framing, user testing, creating complex design systems and documentation, and developing animation guides I believe setting up files in the most organised way possible is key. Throughout my career, I have honed my skills through roles at various creative agencies, and working directly with numerous clients. I am committed to my craft and get immense satisfaction from delivering user-focused, creative solutions.