We were approached by one of our large property development clients. They wanted to create a new brand a specialist development company. Wanting to create a positive future legacy by helping rural communities in England respond positively to the need for housing in and around their villages.
Village foundations needed a softer approach it was really important for the local communities and councils would trust and not feel intimidated by. I got out my pens and started to doodle I hand drew every element of what would become the village foundations logo and pattern.