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SIRO Hotel | App

I led the SIRO project, creating UX strategies and UI solutions for a fitness and recovery app. We focused on intuitive design, booking functionality, and a comprehensive design system for brand alignment.

UX, User flows, User mapping, IA, UI, Design System & Motion Design

SIRO is a destination fitness and recovery hotel and club with plans to expand globally, partnering with AC Milan to offer top-notch facilities for professional athletes. I was engaged to lead the project for Like Digital, focusing on UX strategies and UI solutions while collaborating closely with developers to select platforms and systems for the app.

🚩 The Problem
With a wide range of services, the SIRO app needed clear, intuitive user flows to manage bookings, nutrition services, and various other features. Ensuring simplicity and familiarity in user journeys was crucial for enhancing the overall experience for members and guests.

Summary

🎯 The Objective
Our objective was to create a seamless app experience that allowed users to book and manage stays, order food from multiple restaurants, and navigate various services effortlessly while aligning with SIRO’s brand guidelines.

👤 Involvement
As the project lead, I mapped out user flows before designing the experience, drawing inspiration from Nike Training Club, Uber Eats, Barry’s Bootcamp, and Booking.com. We developed two distinct booking routes—one for filtering available rooms and another for selecting a room first—to keep the process simple. For the nutrition offering, we designed an intuitive interface to find restaurants, view menus, and place orders, including notifications to update users on their order status.

I collaborated closely with SIRO’s brand team to ensure our designs adhered to their strong brand guidelines, emphasizing simplicity with a clean, white layout, rounded corners, and a focus on imagery.

Conclusion

🚀 Results
We created a comprehensive design system with detailed component notes for over 200 elements, including specifications on functionality and animations, ensuring a cohesive experience throughout the app.

🏁 Conclusion
The SIRO app successfully met the complex needs of a multifaceted fitness and recovery platform, delivering a user-friendly experience that aligns with SIRO’s brand identity and supports their ambitious growth plans.

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