Arsenal & Citroën | Game
I designed a predictor web app for Arsenal and Citroën, engaging fans with competition and social sharing. The app attracted 10,000 active users in its first season, running for three successful seasons.
Arsenal & Citroën | Game
UX, UI, Design System & Motion Design
We were approached by Arsenal and Citroën to promote their partnership to Arsenal fans. Our solution was to create a predictor web app where users could compete for the most accurate predictions, with a Citroën car as the main prize. The goal was to encourage fans to return each week to predict Arsenal’s match results.
🚩 The Problem
To effectively engage Arsenal fans and promote the partnership with Citroën, we needed to create an interactive platform that would drive user engagement and foster a sense of community among participants.
Summary
🎯 The Objective
Our objective was to develop a fun and competitive predictor web app that incentivized users to return weekly and share their experiences with friends, thereby increasing participation and spreading the word about the competition.
👤 Involvement
I collaborated closely with developers to bring the app to life. Key features included rewarding users for social sharing and integrating Facebook to display friend leaderboards, which encouraged healthy competition. I also created a style guide and comprehensive handover documentation to ensure a seamless transition for the development team.
Conclusion
🚀 Results
The app was incredibly well received among fans, growing to approximately 10,000 active users in its first season. Due to the positive results, Citroën and Arsenal decided to continue the competition for the next two seasons.
🏁 Conclusion
The predictor web app successfully promoted the partnership between Arsenal and Citroën, driving user engagement and fostering community spirit among fans while delivering an enjoyable and competitive experience.
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