United Nations, COP28 | App
The COP28 app increased attendee engagement, streamlines logistics, and centralises activities, with a clear UI and design system created to meet current needs and support future COP events.
United Nations, COP28 | App
UX, UI, Design System & Motion Design
The COP28 app was developed to support the largest climate conference ever held in Dubai, providing an accessible, centralized, and engaging digital experience. Designed to appeal to a diverse audience, the app emphasized AAA compliance to ensure usability for all, from delegates to general attendees. The app achieved over 57,000 downloads, demonstrating high user adoption and engagement, and laid a robust foundation for future COP events by creating a scalable design system.
🚩 The Problem
The COP28 conference brought together world leaders, climate activists, and experts to address global climate issues. The digital platform needed to accommodate the diverse needs of thousands of attendees, centralizing event information while supporting robust engagement and efficient event management. Given COP28’s international reach, the app required an accessible, user-friendly structure that would deliver the organization’s key messages on climate action and ensure smooth, inclusive navigation.
Summary
🎯 The Objective
Our goal was to create a cohesive app that enhanced attendee participation, simplified event logistics, and could serve as a lasting framework for future COP events. An emphasis on accessibility was essential, as the app needed to support AAA standards, ensuring all participants could engage easily. By establishing a clear, adaptable design system, the app would provide a consistent, scalable foundation for years to come.
👤 Involvement
I led the design system, UI, and accessibility standards for the COP28 app, overseeing the entire UX design from user journey mapping to high-fidelity prototypes. A key component of this work involved structuring the app’s L1, L2, and L3 levels to clearly differentiate between landing pages, listing pages, and posts. This layered structure helped simplify the user journey, enabling attendees to navigate from general content to specific event details seamlessly. I conducted extensive user testing to validate this layout, refining each step to ensure a smooth, intuitive flow.
To ensure consistent accessibility, I integrated AAA-compliant color schemes, typography, and interactive components throughout the app. Additionally, I created detailed prototypes in Framer, featuring custom Lottie animations and interactions to illustrate complex functionality and guide the development team.
Conclusion
🚀 Results
The COP28 app was widely praised for its intuitive design, comprehensive accessibility features, and ability to serve a global audience. Key features such as an interactive event directory, real-time content feed, and dual access control allowed users to navigate and engage based on their specific access levels. With over 57,000 downloads and sustained user retention, the app demonstrated a high level of user satisfaction and engagement. The scalable design system established a strong foundation for future COP events, enabling quick iterations and ensuring cohesive, high-quality user experiences.
🏁 Conclusion
The COP28 app successfully addressed the event’s complex requirements, providing a versatile, user-centered platform that not only met the immediate needs of attendees but also set a standard for future conferences. The app’s scalable structure and accessibility-centered design offer a long-term, adaptable framework, helping COP achieve consistency and efficiency in digital engagement across future events.
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