Casual Dining Group approached us to help them develop a brand to pitch for 2x sites at Heathrow Airport. They wanted to create a pub brand as their first step into this sector. We helped to develop the brand for the tender process which they later won.
The Ale & Coffee House has been developed to look and feel a lot like a traditional pub brand. We wanted this brand to be able to roll out across different locations without losing the individuality of each pub. This led us to the idea of untraditional. Taking what is expected of a pub chain and giving it a little twist.