The opportunity to pitch for Termini’s brand and campaign creation for their new flagship office building in Sandyford, Dublin was a momentous invitation. At the heart of this venture was the focal point of emphasizing the site’s connectivity to the city, a critical selling feature tailored to attract the attention of the vast tech companies based in Dublin. The objective was clear: crafting a brand that not only stood out but resonated profoundly with this audience.
Understanding the landscape, we recognised that a substantial element in reaching and engaging these tech giants lay within the digital realm. The brand and campaign needed to harness the power of digital offerings in advertising and website presence. This entailed crafting a narrative that highlighted not only the physical connections to the city but also the digital infrastructure and capabilities that would cater to the tech-savvy audience.