After successfully crafting the C1 brochure, our next step was to extend the newly established brochure style to encompass all vehicles within the range. This involved a meticulous process of creating illustrations that highlighted each product’s unique personality and features. However, the challenge expanded beyond mere visual translation; we had to ensure these brochures seamlessly translated to an interactive format.
Embracing the digital sphere, our focus extended beyond static representations. We recognized the significance of interactivity in engaging modern audiences. Thus, while maintaining the essence of each vehicle’s personality through illustrations, we strategically integrated interactive elements into the brochure design. This required a careful balance between visual appeal and functional interactivity