The Citroën C1 printed and digital brochure was our introduction to revamping the range. I played a significant role from the project’s start, guiding decisions on content segmentation, print artwork, and personally crafting the chosen illustrative direction, drawing each element myself.
We were also tasked with translating the print design’s visual richness into a dynamic digital brochure. This involved integrating inline videos to showcase the car in action, augmenting its features and performance. Interactive elements were strategically placed, allowing users to engage with sliders for customisation and explore 360-degree views for a comprehensive understanding.
The fusion of print design principles with digital innovation was pivotal. It ensured that the digital brochure retained the essence of the print version while leveraging technology to create an immersive and informative experience.
Our journey with the Citroën C1 exemplified the seamless integration of print and digital design. This harmonious blend elevated storytelling, allowing audiences to not only learn about but experience the vehicle, fostering a deeper connection and understanding.