Arsenal competition game

That’s a Result! We were approached by Arsenal and Citroën brief to promote the partnership between Arsenal and Citroën to Arsenal fans. Our idea was to create a predictor game competition with a car as the main prize. We created That’s a Result! We created every element of this game from the name through to the branding.

Arsenal competition landing pageArsenal competition game Arsenal competition game

The game needed to be simple and engaging, allowing users to quickly enter their prediction and win points towards the final prize draw. The client originally wanted to create the App on Facebook. Due to mobile restrictions, we decided to create a standalone site which was integrated with Facebook API and worked across all devices.

Arsenal competition poster Arsenal competition splash page Arsenal competition emails

We activated and promoted this game across all the Arsenal channels including the website, programme ads LEDs, social media and emails. The Game was very well received and had a big following with over 3,000 people coming back to make their prediction for each game. It was so successful that the client ran the same game again the year after – the only difference was a different car!

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