PRODUCT DESIGN, UX, UI
We were approached by Arsenal and Citroën brief to promote the partnership between Arsenal and Citroën to Arsenal fans. Our idea was to create a predictor web app where users compete for the most correct predictions. With Citroën putting up a car as the main prize. The key to this game was to keep people coming back each week to predict Arsenals result.
The key element to this app was to keep users coming back and sharing with friends to help spread the word. We achieved this by rewarding social sharing and integrating with Facebook to show your facebook friend list as a leaderboard to encourage health competition!
The game was incredibly well received amongst fans and we grew the app to around 10,000 active users in the first season. CitroÈn and Arsenal weíre so happy with the results they continued running this competition for the next two seasons!